PICNIC Accelerator
HELPING YOU GROW YOUR SMALL BUSINESS THROUGH DIGITAL MARKETING.
Welcome
The eCommerce mindset
Compound Effect
Knowing your numbers
Sales Funnel TOF MOF BOF
Acronyms you need to know - LTV, AC, AOV
Book recommendations to further your growth
Who’s your customer
Introducing PACO
PICNIC Process
Using CANVA to create eye catching content.
Introducing AIDA
Introduction to PAS
7 things your website needs
Setting up a shopify partners account
Getting a domain
Shopify Sidebar Walkthrough
Shopify settings walkthrough
Getting a professional theme
shopify home page build
Shopify Prodcut Page Build Part-1
Shopify Product page Build Part 2
Shopify Contact Page Build
Setting up Shopify Preferences
Updating Languages in Shopify
Setting Up Automatic Discounts
Setting Up Shopify Top Nav
Downloading a Shopify Theme File
Setting up Google Analytics
Understanding business manager
Setting up your business manager
What is a pixel and how to set it
Setting up billing
Adding an Admin to your account
Setting up Custom audiences
Setting up Saved audiences
Setting up Lookaudiencesalike audience
Events manager
Get your business info correct
Where to stop/start notifications
Audiences you need to set up
Facebook Pixel Helper
Verifying domains.
Setting up events
The plan
Understanding the algorithm
Ad formats and dimensions
Creative Hub
Creating the perfect ad
Find your competition
Building Your first campaign
Setting up custom columns
Ethical ad hacking
Retargeting campaign
Reading and understanding the data